The proper assortment of these products is one of the essential tasks for a retailer. Moreover, the efficient use of physical space available in stores is necessary for retailers. Retail stores sell several products in one store. Planogramming is a strategy that comes into play when product placement is concerned.ĭefinition : A planogram can be defined as a diagram or flow chart that specifies where and how different products should be placed on the shelves of a store to maximize the customers’ purchases. Therefore, retailers use different methods and techniques such as a plan for footpath and product placement to achieve their purpose. Placement of products in a store is essential, and retailers would want to utilize every little space available to him in the store to maximize his profits. The presentation of products in the store is as important as the availability of a product in the store. Retailers continuously look for ideas to make their store look presentable to attract more customers.
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